I've bought several bags with the Athletic formula to have a quick meal after my bodybuilding session during lunch break. With my work, I don't really have much time during lunch break to workout, shower and eat a whole meal cooked the day before. Thanks to the Athletic formula, I know I have all the nutrients necessary after my workout with just 5 minutes of preparation and "eating". It's saving me a lot of time and the meal is quite cheap for its quality.