Love the product, it's the best liquid meal from the ones I've tried so far. Two main points though that are likely to affect whether I'll keep on buying it regularly.
The first concerns the packaging, which is not recyclable. If another similar product comes on the market that does and I like the taste I'm likely to switch. One of the marketing points is that these products are better for the environment and the packaging issue just doesn't sit well with that message and is a little inconsistent.
The second issue is that all the flavours are quite sweet and I get more easily tired of drinking sweet products than savoury ones.