I think this is one of the best options for the EU market. It has many possible choices both in terms of kcal/day and flavours. It tastes great, the shaker does well its job and the mixture does not get too thick after a few hours in the fridge (this is really a plus if you compare it with some other brands). One small minus in my opinion are the plastic bags filled with air for the protection of the shipment box. I think that these are not really that important, and some space could be saved, leading to cheaper expedition costs. Overall, it's a great product, and I will surely stick with it.