I am very surprised to see museum shop working like a regular merchandise company. It's not just a souvenir shop, but a global company that is very competent in branding and marketing. Feeback is very fast.
And also it is also very convenient to reach even after I come back Korea :)
Improvements or suggestions
I want to check shipping state in real-time :)
Sometimes it's confusing because some products disappear on the site all of the sudden when it is sold out. I guess it will be less confusing when the products stay on the site with the mark 'contemporarily sold out', for example.