I was ordering gifts for some special American friends. The selection and pricing were both attractive.
Improvements or suggestions
It would have been ideal if it could have been gift wrapped or at least a personal note included and a receipt with prices not included. The recipients would have no idea who sent this if I didn't give them some warning and it would have been a better surprise. Nearly all the U.S. museum shops/websites value the potential of allowing their customers to order items as gifts. I would have ordered more from the Van Gogh Museum if this had been available.