With Google’s search engine, you can access a website in different ways. One of those ways is through an organic search. This is a non-sponsored search result that you see after searching for a specific term. The stars shown in these search results are called organic stars.
The Feedback Company cannot guarantee organic stars will appear. Google relies on a highly advanced algorithm, which can mean that no stars are displayed (for example, when searching for a company name, Google can identify that stars aren’t necessary because there is no competition).