Enjoyable. Pleasant. Easy. Very good web site, easy to navigate and use, fast without being jarring. All journeys fluid, intuitive. I like the informational videos, in particular the linked video found here - https://www.youtube.com/watch?v=xsR6He6N7e0 - definitely positively influenced my decision to buy, made me feel like I was supporting something worthwhile and part of a bigger goal.
Improvements or suggestions
I can't think of anything. Maybe more environmentally friendly packaging, there was a of plastic bubble wrap protecting the canvas.