I like the product a lot, I use it almost every day for breakfast for over a year and every now and then to replace other meals.
++ Good taste, good order process, good pricing -- The changes made to the bag, when you open them the first time it creates a mess and they are harder to close.
My tip for innovation; produce a meal replacer that makes you feel full with just less calories? Still hungry late in the evening but don't want to eat too much? Or already ate something but not full yet? Or ate something unhealthy and the rest of the day no sugar/fat?